Being the default search engine provider for a search engine is the dream of just about any search engine that is available on the Internet at this very moment. An interesting thing to think about is the fact that Google now currently represents the default provider for many web browsers, but Marissa Mayer of Yahoo is planning to get the company’s search engine to be the default choice on Safari, which is definitely something big for both Apple and Yahoo.
As the years have passed, the success of Yahoo has gradually been reduced due to a couple of different factors, but also due to the simple idea that Google has won a lot of market space both in the search engine industry, but also in their mail services. With this in mind, Yahoo has recently chosen a new CEO for the company, known by the name of Marisa Mayer. The new CEO is now placed under the pressure of boosting the success that Yahoo has and it is down to her to ensure that the company will stop diminishing and will actually start growing again in the near future.
A way to do this would be to sign a contract over with Apple to make Yahoo the default search engine provider for Safari, which would mean that millions of people from all around the world who use Apple’s default browser will actually use Yahoo, unless they decide to switch over to another search engine provider.
As reports indicate, it seems like people will not actually switch to another default search engine if the one that they’re already using is good enough, which would definitely bring Yahoo a lot of success. Another interesting study shows that because Google is the default search engine provider right now for Apple on the Mac, iPhone, iPad and iPod Touch, the company is paying Apple around $1 billion on a yearly basis, but definitely making much more than that from the privilege.
Based on everything that has been outlined so far, what do you personally think about the idea that Yahoo will become the default search engine provider for Apple? Let us know your thoughts in the comment section below.