Yahoo goes after mobile market with Flurry buy

It seems that Yahoo is on a mission when it comes to the mobile market. Recently, the company revamped many of its mobile apps, and today, it announced the acquisition of Flurry, a mobile analytics firm.

It is unclear just how much Flurry will cost the Internet giant at this time, but it is clear that their mobile department will certainly benefit from the insight that the newly-acquired firm can provide.

Flurry is used by more than 150,000 developers, which means that its analytics department can see app activity from 1.4 billion devices every month and 5.5 billion app sessions every day, and you can expect that to increase once Yahoo integrates the technology with all of its services as well.

This purchase will coincide with Yahoo’s own growing mobile sector, which saw a mobile audience that increased 36% year-to-year, with time spent on its mobile sites and apps increasing by a whopping 79%.

With the acquisition of Flurry, Yahoo will be able to put those numbers to use in finding not only why those numbers have been increasing, but also in how they can keep on increasing them, but it does not appear that Flurry will just fold into Yahoo. According to the press release, the company’s name, location, and just about everything else about it will remain the same.

Regardless, you can expect Yahoo to become a more major player in the mobile sector within coming year with Flurry in its pocket.

Source: Business Wire