Signs have always been used to communicate information, and with digital signage those signs can display more information as well as provide some interactivity, making them even more useful. Something to consider is that people look at digital signage longer than conventional signs; it has even been reported that drivers tend to look at digital signs for .379 seconds versus .335 seconds for conventional signs. In malls, this extra attention can translate to 85% more business for kiosks using digital signs as opposed to those kiosks not taking advantage of this technology. This makes using digital signs important to anyone looking for an edge.
With the appropriate package, a sign can be set up to constantly change the information displayed, allowing it to rotate through a number of different displays or to quickly change the information displayed. For example, a single company can utilize digital signage to allow specials to be displayed alongside a menu. The companycan change any of the information displayed when they choose to. This can be automatically programmed so that the specials display as needed or are changed by a simple attached interface; either directly attached or through various remote means.
Another advantage over their static cousins is that these signs can also display video. Beyond merely showing commercials for the business in question, this means that a video can be displayed explaining difficult instructions, such as how to navigate an area or how to separate items into the appropriate bins. It can also show where to go for specific items, while displaying commercials for the item as well. For restaurants that are proud of their food preparation techniques, it also allows the restaurant to show them off in full motion, demonstrating why the restaurant is a great choice. Video has a lot of uses and is just being experimented with at this stage, but it promises to make advertising fun and fresh.
These signs also allow for a certain degree of interactivity as well when combined with a touch screen. This allows the sign to become a virtual tour, where the user taps on a location and a short video presentation of the location rolls. It can also present catalogues and specials of that shop or act as a guide, showing customers how to reach a location from their current location. In-store it can lead a customer through basic selections, allowing them to look through several options before talking to a cashier.
Overall digital signage can help a business get more exposure and, as a result, more customers. When used creatively and with care towards the needs of potential customers, it can make life easier for all involved, paying for itself by allowing for better customer care. Digital signs allow a business more options than more traditional signs, and that is something that should be taken advantage of when designing advertising and customer service aids. With the right digital signage package from an established company, such as Toshiba (learn more at http://www.toshiba.ca/displaysolutions/), business can increase exponentially.