In order to be successful with internet marketing, you have to be prepared to put in a lot of time and hard work and you have to be ready to face some failure and downfalls. You won’t always get it right the first time, and for some people, it takes a number of months or years before they reach any kind of success. Here are some top tips for anyone involved in internet marketing.
- Get the content right
Content really is key when it comes to internet marketing, and poorly written content or uninterested paragraphs will soon make your visitors leave the website. With every piece of writing you put on your website or web pages, you’re advertising the business, and if it’s not very appealing, people won’t stay and purchase goods or services. You should write the content and have it proofread if you’re not sure about spelling, grammar and punctuation, or hire somebody to write for you.
- Update it!
You shouldn’t throw some articles and blog posts onto your website and expect everyone to flock to read it every single day. Remember to keep your web pages new and fresh by updating it regularly. Try to post fresh content almost every day, since this will keep your pages alive and will retain people’s interest more.
- Create links
If you want your web pages to be seen by thousands of people, you need to put the work in and create lots of links to your website. Find websites which relate to your website and see if there are any opportunities for you to post your links. Whatever you do, do NOT spam other websites with the link to your website. Although you’re posting a lot of links, this will have the opposite effect and could even cause you to be banned from certain websites. Find forums which relate to your business and post some information answers and questions, followed by a link to your website. By providing information which is of some use to readers, they will want to visit your website in order to find out more about you and your website.
- Use pictures
It’s very important to use images alongside the text on your website, since text alone will just look boring and plain. Most people don’t like to read a huge bunch of text on a website, so keep it colourful, bright, eye-catching and use photographs or cartoon images. Be careful when taking pictures and photographs which you’ve found elsewhere online, since you could be infringing copyright. For some pictures, you can use them as long as you reference the photographer. Other images cannot be used on your website in any way, and others can be purchased from the original owner. You should check all this before you use other people’s images, since you could end up in trouble.
If you’re selling products, invest in a good quality camera and take some pictures of them in front of a plain background. Don’t use pictures you’ve found on the internet, since you might be stealing copyright. You will also be able to tell your potential buyers that that’s the exact product they are purchasing!
- Don’t fall for scams!
Don’t fall for it if people online tell you that they can get you thousands of views on your website for pennies. If it sounds too good to be true, it’s probably completely false, so be careful when approached by those who offer you amazing deals. People in the past have ended up in debt paying people to get website views for their website, and if you’re trying to make money from your website, this is having the opposite effect. Top 10 reviews of debt management programs can help to get you out of any existing debts, but the main thing is to watch what you spend money on with your website and be very cautious.
- Think about the style and design
You should think carefully about the style and design of your website and hire someone to create a good logo and header for you if you can’t do it yourself. You will be amazed at how quickly people move from one website to another if they’re not happy with what they are looking at, so it’s definitely worth investing some time, money and efforts into getting the design right. It’s important to make sure that the pages aren’t cluttered with images, text and bright, bold things. It should be simple enough to navigate around easily, look tidy and seem like it is in order.
- Have a good structure
Just like the style and design, the structure of your website is very important too. Having a good structure ensures that most people will be able to navigate around the website and find what they need without much hassle or bother. Visitors to your website will get infuriated easily if they have to start clicking around and trying different links in order to find what they want. Make sure you have a link for different categories, a link which gives the statement of the business or what it’s all about, a contact page and a search bar.
- Use good keywords
It is important to use the right keywords when you build your website and post content, but be careful not to have keywords in random places and occurring so often that it makes no sense to those reading it. A website which looks like it’s begging for high Google rankings won’t do well, whereas one which appears to genuinely want to help and provide information, goods or services to their customers will thrive. If you’re not clued up on keywords and SEO, speak to a professional or pay for somebody to come and alter your website slightly in a bid to get some higher rankings. Replace anything such as “page 6” or “paragraph 1” with the name of the product or the keyword which the page is all about.