It seems like the last couple of days have brought quite a large development in the rumours that point towards the Apple Car, an automobile that Apple is reportedly working on and that the company may release during the year of 2020.
The latest rumours point towards an interesting move made by Samsung, as the company has reportedly bought the Magna International battery pack unit that Apple was planning to partner up with for the battery of the Apple Car. As this was confirmed by Samsung SDI, which is the energy solution providing arm of the company, it can therefore be said that Samsung had access to some nice intel that has made it buy the company.
By making the purchase, this means that Samsung will be the main battery provider for Tesla in the case that they will choose the same technology for their future products, but also for Apple in the case that the Cupertino based company will agree to work on the Apple Car with their dearest friends over at Samsung.
By making the purchase, it seems like all of the 264 employees that Magna International has in this branch will be owned by the Samsung SDI branch, that will greatly boost the influence that Samsung has in the battery producing market.
However, while the purchase of the company may be an interesting development, you may be wondering what this actually has to do with Apple. Well, you’ll be surprised to hear that the company has had a couple of meetings with representatives from different companies. For example, the executives of the company had flown to Austria as an effort to meet with the Magna unit for batteries and the Canadian supplier, Magna International to come to common terms and discuss a partnership later down the road.
Based on everything that has been outlined so far, Apple does have to make a wise decision in this case as partnering up with a company owned by a rival also means that they will most probably know a lot about the latest developments, which may not really be something that Apple is seeking. However, in the case that the Cupertino based company finds no other firm suitable for the development of project Titan, they may as well just go with their initial decision, regardless of the fact that it will be owned by Samsung.
An official in the company has stated that ‘As the electric vehicle business is a new one, Apple needs patents and experts in battery technology. Top human resources firms have been approaching Samsung’s battery experts, individually, and I think such human exchange moves are a win-win for both’, which is a good way to look at things from.
Based on everything that has been outlined so far, what do you think about Samsung’s move to purchase Magna International? Was it to create problems for Apple when working on Project Titan or was it just a coincidence? Do you think that the two companies will be able to work together well when designing this project? Let us know your thoughts in the comment section below.