Technology has always been about design over substance. A good technology needs to look good and feel good in order to be truly good. Apple appeared to have taken this concept a few steps forward by also creating a sublime in-store experience throughout the world.
The latest Apple Store in Hangzhou, China, is nothing short of an architectural marvel. It is a beautiful, all-glass building with is nothing but ordinary. Designed by Foster + Partners, the new Apple Store features a floor-to-ceiling windows that extends 50 feet high. This is much taller than the 32 feet windows of the New York Apple Store.
Another architectural feat that makes this store very special is the lack of columns inside the store. Yes, the 50 feet ceiling is supported through clever backbones and immense architectural design features. It is simply breath-taking. At night, the store is lit beautifully as well.
Enter the store, and the completely floating second floor will amaze you. There are no columns supporting the second floor, allowing the designers to utilize the entire first floor for product displays and other features. You will even find thick, glass steps leading to the second floor, beautifully lit as well.
Architects all over the world are asking the same question: how did Fosters + Partners did it? They are clearly pushing the boundaries of modern architecture and creating a strong image for Apple as a company that push for innovation at every turn. Looking at it, I am at a loss for words.
Based on everything that has been outlined so far, what do you personally think about the new Apple Store in China? Am I the only one who thinks that Apple should go ahead and begin designing buildings as well? Let us know your thoughts in the comment section below.