Apple is surely losing market as far as digital music market goes. Last year’s sales record was clear evidence that iTunes lost revenue. iTunes is not the only digital download source on the internet and these days people are opting out for other services, the brand who still has the largest skate in the digital download market does not really had advantage over other services in digital music. Even though the decline in music sales does not really had a great effect in the brand’s overall income last year but this problem cannot be taken lightly.
From the start, Apple has strongly associated their brand with music. One of the main reasons behind the popularity of iPad and iPod was the music streaming. So if -Tunes loses its customers then the sales of Apple devices are most likely to decline too. So this is the reason the brand needs to take this seriously and try to improve the services so that iTunes gets back its original glory. The main competitor for the brand is Google and so far iTunes is losing in front of Google based services like YouTube. Currently it is the most preferred music streaming source among the music lovers.
But the good news for Apple is that it can improve and get back the lead they once had. They could offer a lower price to get more sign up for the iTunes and that could guarantee more sign ups. The brand is apparently trying that, they are currently thinking of lowering their price to $5 a month instead of $9.99 per month. If this happens for real then this could be the breakthrough they needed, the brand still offers the best experience when it comes to listening to music and even the major record levels prefer releasing their music on iTunes more than anywhere else, so there is a chance with lower price and better service the brand will take the lead on digital download market again.