Now, as the Apple Watch has been released, Apple is hard at work to ensure that they eliminate most of their competition. As an effort to do this, it seems like the Cupertino based company has decided to make a few modifications over in their stores.
To put things better into perspective, Apple has halted the sales of all of the competing wrist accessories that were being sold in the Apple Stores from all around the world. With this in mind, the company has begun to process of getting their stores ready for the Apple Watch by removing the Jawbone and Nike fitness bands, that were direct competitors against the Apple Watch, but also cheaper alternatives that those who were interested in getting a fitness tracking device could’ve gotten from the Apple Store.
This comes as a follow up to the move that Apple has made back in 2014, when they removed all of the FitBit products from their retail and online store. However, the decision that has been made may be a little less significant as JawBone has a small market share and Nike has decided to focus their efforts on fitness software and not on FuelBands as these were not too successful either.
Reports also indicate that Apple has brought in a new executive who will be in charge with the Apple Store changes and this one of his first moves from the new position. When things are analysed from the economical point of view, the decision is justified, as it’s just like the scenario where Samsung is found selling the iPhone in its stores, which is definitely something that will not happen anytime soon.
Based on everything that has been mentioned so far, what do you personally think about this decision? Has Apple made the right call? Let us know your thoughts in the comment section below.