Apple is actively marketing its line of Beats headphones through Apple Retail Stores across the globe. Similar to other Apple products in the stores, users are more likely to want to try these Beats headphones before making a purchase decision. Apple is only too happy to oblige. The company has announced that it will allow users to try Beats in-ear headphones at Apple stores.
Of course, there are a lot of questions surrounding how Apple is going to do that. For starters, is allowing users to try in-ear headphones really hygienic? There is a serious health risk involved here, but Apple seems to have everything figured out. Apple employees will thoroughly wipe each earphone after each use, allowing customers to try them without fear of catching anything in the process.
Apple employees are also told to suggest users to pair the headphones with their iPhones or iPods. This will give users a much more realistic feel of how the headphones work, especially since users can listen to their own songs or watch movies stored in their devices. No more demo audio files designed to bring out the best of the headphones; you can actually make wise purchase decision this way.
Macotakara, a blogger based in Japan, recently released a picture of the Beats headphone trial kit that Apple employees will use. The kit looks amazing indeed. It includes all the Beats headphones currently available, including the urBeats, Beats Tour, and PowerBeats 2 Wireless. On top of that, the RHA MA450i, JayBird BlueBuds X and the Bose QC20 are also part of the same kit.
It is not clear whether Apple will distribute this new trial kit worldwide, but you can expect to be able to try these headphones real soon. Apple is also allowing customers to try the over-the-year headphones from Beats, so this new trial kit will complete the line-up and gives you the ability to try the best headphones before you buy.
Apple has always been about perfecting user experience from the start, and this new trial kit is a great addition to the company’s long list of marketing tools. Based on everything that has been outlined so far, would you mind trying on in-ear earphones when they have been used by strangers even if they have been wiped? There are still some health concerns at risk, so do let us know your thoughts in the comment section below.