I’ve always had a great interest in the different marketing strategies used by Apple in its stores from all around the world. It seems like in Japan, they have created a tradition which is quite interesting, known as the Lucky bag which will take place again on January 2nd.
The concept is basically based on the idea that customers who are interested can go ahead and purchase a bag from Apple which is filled with goodies. In the bag, customers can find exciting products such as iPods, headphones, t-shirts and much more. What’s cool is that the products found in the bag are significantly more expensive than the actual cost of it, so regardless of what a person wins, they can still say that they’ve won something great after all.
What made the Lucky Bag concept even more popular in Japan is the fact that customers can also finds bigger items such as MacBooks or iPads, which can definitely be considered a great bargain mostly due to the fact that the products actually come at a price of around $345 in total.
However, it is important to note that Apple won’t make refunds regardless of the products that have been received. The only way to receive a refund is if a product is already defect by default, so customers have to assume this risk.
To be honest, I am quite serious why the company hasn’t decided to implement these great strategies in more of its stores. Perhaps we’ll get to see this introduced in the future, as it definitely is a great way to get some products in time for the holidays.